Harvey Posert has spent over 40 years in wine public relations, working with several of the most successful programs in the industry. From 1965-1980, he supervised Wine Institute's award-winning program to educate Americans about California wine. In 1980 he took over the Robert Mondavi PR program; Robert Mondavi credits this work -- after wine quality -- as the major component of his success.
In l997 Harvey left to start a PR consultancy, keeping Robert Mondavi as a client and doing retainer and project programs for a number of wineries and wine interests (see client list). Prior to coming to California, Harvey had been a newspaperman and a PR agency executive (Daniel Edelman) in New York and Chicago, working on such programs as Sara Lee, 3M, the Chocolate Manufacturers Association and other consumer products.
Posert also does a considerable amount of work with other public relations firms, acting as a senior public relations and publicity consultant. At Wine Institute and Robert Mondavi, he was a PR consultant to a number of regional wine associations, varietal wine groups and wine public affairs organizations.
"Every winery has a unique story, and the challenge is to tell that story widely and well," Posert says. "I've been on all sides: editorial, agency and client, and my program results are my best endorsements."
"Top PR Man" -- St. Helena Star
"The Wine PR Expert" -- Sonoma Sun
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-- Spinning the Bottle -- |
